Hoop & Bee (2023-present)

Partner, Creative Director

Responsibilities include:

• Define and refine the studio’s brand identity to resonate with quilting and sewing enthusiasts.

• Create compelling narratives that highlight the studio’s expertise, craftsmanship, and unique offerings.

• Ensure brand consistency across all touchpoints, including marketing materials, classes, and customer interactions.

• Curate fabric collections and color palettes tailored to specific quilt designs and studio projects.

• Collaborate with designers and quilters to develop cohesive and visually stunning quilt concepts.

• Stay current on fabric trends, patterns, and color schemes to guide seasonal and project-specific selections.

• Write engaging and informative content for newsletters, blog posts, and social media platforms.

• Craft compelling product descriptions, event announcements, and educational materials that reflect the studio’s brand voice.

• Develop storytelling campaigns that highlight customer projects, quilting techniques, and studio updates.

• Lead the creative vision for studio projects, ensuring alignment with brand strategy and customer expectations.

• Collaborate with studio staff, instructors, and clients to bring creative ideas to life.

• Inspire a culture of creativity and innovation within the studio team.

• Develop and teach engaging color theory classes tailored to quilters and sewists of all skill levels.

• Provide hands-on guidance in selecting and combining colors for quilts, focusing on balance, contrast, and harmony.

• Create resources and materials to help students apply color theory to their projects.

• Plan and execute marketing campaigns that drive studio visibility and attract new customers.

• Oversee visual and written content for workshops, events, and promotions.

• Oversee the visual presentation of the studio, ensuring a welcoming and inspiring environment.

• Provide creative direction for workshops, classes, and events to ensure alignment with the studio’s brand.

Gravity Switch (2004-2015, 2017-present)

Chief Strategy Officer & Creative Director

Responsibilities include:

• Develop compelling brand narratives that align with client goals and target audiences.

• Ensure consistent storytelling across all marketing channels, from digital to print.

• Set the creative direction for campaigns, branding projects, and design initiatives.

• Ensure all creative work reflects the agency’s high standards and aligns with brand strategy.

• Oversee content development, including copywriting, visual storytelling, and multimedia assets.

• Provide hands-on support for graphic design, content strategy, and brand identity development.

• Develop clear, actionable creative briefs that guide the design and content teams.

• Ensure timely delivery of high-quality creative assets that meet project objectives.

• Work with clients, strategists, and project managers to define project scope, deliverables, and timelines.

• Translate business needs into actionable creative and marketing solutions.

• Craft persuasive, engaging, and brand-aligned copy for various marketing materials.

• Review and refine written content to ensure clarity, consistency, and impact.

• Collaborate with marketing teams to align creative efforts with broader business and campaign objectives.

• Develop and refine messaging frameworks, brand positioning, and go-to-market strategies.

• Lead, mentor, and inspire designers, writers, and creative professionals.

• Foster a collaborative and innovative team culture that drives creative excellence.

• Identify creative solutions to branding, marketing, and design challenges.

• Stay ahead of industry trends to introduce fresh ideas and innovative approaches.

• Support sales efforts by crafting compelling pitch decks and creative proposals.

• Participate in client meetings, helping to articulate creative strategies and solutions.

• Work cross-functionally with strategists, marketers, developers, and clients to ensure unified creative execution.

• Bridge gaps between creative vision and business objectives for optimal project outcomes.

• Conduct and analyze user testing to refine creative strategies and improve audience engagement.

• Gather stakeholder feedback to ensure creative work meets business needs and user expectations.

Achievements included:

• Received multiple awards for design, usability, and best practices.

• Numerous articles in industry publications

• Numerous conference appearances

• Springfield College Graphic Design Program mentor

Hot Topic (2004-2011, 2016-2020)

Assistant Store Manager, Store Associate

Responsibilities included:

• Lead, coach, and motivate a team of sales associates to achieve store goals and deliver exceptional customer experiences.

• Recruit, train, and onboard new team members, ensuring they understand company policies and product knowledge.

• Create and manage staff schedules to ensure adequate coverage during peak hours and special events.

• Conduct regular team meetings to communicate sales goals, promotions, and updates.

• Drive sales by implementing strategies to meet and exceed daily, weekly, and monthly store targets.

• Provide exceptional customer service by assisting shoppers, resolving complaints, and creating a welcoming environment.

• Ensure team members are engaging with customers, recommending products, and promoting upsell opportunities.

• Maintain a clean, organized, and visually appealing store that aligns with Claire’s brand standards.

• Oversee merchandise placement, seasonal resets, and promotional displays to optimize sales.

• Ensure all product displays are regularly replenished and organized according to store guidelines.

• Oversee daily store operations, including opening and closing procedures, cash handling, and bank deposits.

• Monitor inventory levels, complete stock replenishments, and ensure accurate product counts.

• Implement and maintain planograms to ensure consistent product placement.

• Ensure compliance with loss prevention policies.

• Process shipments efficiently and ensure backstock is organized and accessible.

• Ensure all team members are properly trained and certified to provide ear-piercing services in accordance with company and health regulations.

• Perform ear piercings as needed, ensuring a safe and comfortable experience for customers.

• Maintain cleanliness and safety protocols for all piercing equipment and procedures.

• Analyze sales reports to identify trends, strengths, and opportunities to improve store performance.

• Collaborate with district or regional managers to implement strategies for growth and operational excellence.

• Build and maintain relationships with customers to encourage repeat business and brand loyalty.

• Act as a brand ambassador for Hot Topic by upholding its mission, values, and fun shopping environment.

• Enforce policies regarding store security, loss prevention, and employee safety.

• Assist customers in selecting merchandise tailored to their interests or age groups.

• Promote special offers, loyalty programs, and in-store workshops or events.

• Stock shelves and displays with merchandise.

• Ensure product displays are visually appealing and organized by category or theme.

• Unpack, label, and organize new merchandise deliveries.

• Operate the cash register to process purchases.

• Handle cash, credit card transactions, and provide accurate change.

• Maintain a clean, organized, and inviting store environment.

• Adhere to store policies and safety procedures, including proper handling of potentially hazardous demonstration materials.

• Work collaboratively with team members to meet sales goals and ensure smooth operations.

• Resolve customer inquiries, concerns, or complaints promptly and professionally.

Achievements included:

• Received multiple awards for top sales/exceeding sales goals

• Received multiple awards for “Employee of the Month”

• Hot Selling Skills trainer

Home Depot (2016)

Merchandising Execution Associate

Responsibilities included:

• Ensure products are strategically placed to optimize sales and enhance the shopping experience.

• Maintain visually appealing and organized displays according to Home Depot’s merchandising standards.

• Monitor inventory levels and replenish shelves to prevent stockouts.

• Assist in unloading shipments and restocking merchandise in designated areas.

• Implement and maintain planograms to ensure consistent product placement.

• Adjust displays and layouts based on seasonal changes, promotions, or corporate directives.

• Update and maintain accurate product pricing, promotional signage, and labels.

• Ensure promotional materials align with corporate marketing strategies.

• Work closely with store leadership, vendors, and other departments to ensure seamless merchandising execution.

• Communicate stock issues or customer feedback to management.

• Follow all safety procedures when handling merchandise and using equipment.

• Maintain clean and hazard-free aisles to ensure customer and employee safety.

Pure Branding (2016)

Digital Marketing Director

Responsibilities included:

• Oversee the creation of high-quality, educational content (blogs, whitepapers, etc.) that builds brand authority.

• Development of client surveys and analysis of responses.

Ceonex (2009)

Website Project Manager

Responsibilities included:

• Define project scope, objectives, timeline, and deliverables based on business needs.

• Develop project roadmaps, schedules, and resource allocation plans.

• Ensure alignment with stakeholders and business goals.

• Collaborate with designers, developers, content creators, and marketing teams to ensure smooth execution.

• Assign tasks and monitor progress, ensuring accountability across teams.

• Facilitate team meetings, project updates, etc..

• Oversee the end-to-end website development process, from wireframes to launch.

• Work with developers to implement features, troubleshoot issues, and ensure technical feasibility.

• Serve as the main point of contact for clients, executives, and internal teams regarding project status and expectations.

• Provide regular updates, reports, and presentations on project progress, risks, and solutions.

Grynn & Barrett (2009)

Call Center Representative

Responsibilities included:

• Customer Communication: Answer incoming calls, emails, and online inquiries from clients, providing exceptional customer service and maintaining a professional, friendly demeanor.

• Appointment Scheduling: Schedule and confirm photo sessions for high school seniors, ensuring accurate data entry into the booking system.

• Product Knowledge: Provide detailed information about the studio's photography packages, pricing, and available add-ons, such as retouching or specialty prints.

• Sales Support: Upsell premium packages and additional services based on the client’s needs and preferences.

• Problem Resolution: Address client concerns or complaints, such as rescheduling requests or issues with previous orders, and escalate complex cases to management when necessary.

• Customer Records Management: Maintain and update client information, session details, and preferences in the studio’s database.

• Organization and Multitasking: Manage multiple client interactions simultaneously while staying organized and meeting daily call or sales targets.

Captain Video (2008-2009)

Store Associate

Responsibilities included:

• Greet customers warmly and create an engaging, shopping experience.

• Assist customers in selecting movies tailored to their interests or age groups.

• Promote special offers, loyalty programs, and in-store workshops or events.

• Stock shelves and displays with merchandise/re-shelving movies.

• Unpack, label, and organize new merchandise deliveries.

• Oversee daily store operations, including opening and closing procedures, cash handling, and bank deposits.

• Operate the cash register to process purchases.

• Handle cash, credit card transactions, and provide accurate change.

• Maintain a clean, organized, and inviting store environment.

• Work collaboratively with team members to ensure smooth operations.

• Resolve customer inquiries, concerns, or complaints promptly and professionally.

Claire’s (2003-2004)

Store Manager

Responsibilities included:

• Lead, coach, and motivate a team of sales associates to achieve store goals and deliver exceptional customer experiences.

• Recruit, train, and onboard new team members, ensuring they understand company policies and product knowledge.

• Create and manage staff schedules to ensure adequate coverage during peak hours and special events.

• Conduct regular team meetings to communicate sales goals, promotions, and updates.

• Drive sales by implementing strategies to meet and exceed daily, weekly, and monthly store targets.

• Provide exceptional customer service by assisting shoppers, resolving complaints, and creating a welcoming environment.

• Ensure team members are engaging with customers, recommending products, and promoting upsell opportunities.

• Maintain a clean, organized, and visually appealing store that aligns with Claire’s brand standards.

• Oversee merchandise placement, seasonal resets, and promotional displays to optimize sales.

• Ensure all product displays are regularly replenished and organized according to store guidelines.

• Oversee daily store operations, including opening and closing procedures, cash handling, and bank deposits.

• Monitor inventory levels, complete stock replenishments, and ensure accurate product counts.

• Ensure compliance with loss prevention policies.

• Process shipments efficiently and ensure backstock is organized and accessible.

• Ensure all team members are properly trained and certified to provide ear-piercing services in accordance with company and health regulations.

• Perform ear piercings as needed, ensuring a safe and comfortable experience for customers.

• Maintain cleanliness and safety protocols for all piercing equipment and procedures.

• Analyze sales reports to identify trends, strengths, and opportunities to improve store performance.

• Collaborate with district or regional managers to implement strategies for growth and operational excellence.

• Build and maintain relationships with customers to encourage repeat business and brand loyalty.

• Act as a brand ambassador for Claire’s by upholding its mission, values, and fun shopping environment.

• Enforce policies regarding store security, loss prevention, and employee safety.

Achievements included:

• Received multiple awards for top sales/exceeding sales goals

Toys R Us (2003)

Store Associate

Responsibilities included:

• Greet customers warmly and create an engaging, shopping experience.

• Assist customers in selecting toys tailored to their interests or age groups.

• Promote special offers, loyalty programs, and in-store workshops or events.

• Stock shelves and displays with merchandise.

• Ensure product displays are visually appealing and organized by category or theme.

• Unpack, label, and organize new merchandise deliveries.

• Operate the cash register to process purchases.

• Handle cash, credit card transactions, and provide accurate change.

• Maintain a clean, organized, and inviting store environment.

• Adhere to store policies and safety procedures, including proper handling of potentially hazardous demonstration materials.

• Work collaboratively with team members to meet sales goals and ensure smooth operations.

• Resolve customer inquiries, concerns, or complaints promptly and professionally.

• Engage with children and families to create a fun, hands-on shopping experience.

• Build and maintain relationships with customers to encourage repeat business and brand loyalty.

Fun Company Inc (2002)

Team Leader

Responsibilities included:

• Lead and supervise production crews in setting up and tearing down seasonal events, including indoor activities like casino nights and outdoor attractions like inflatable games and carnival setups.

• Assign tasks based on team strengths and event needs to ensure efficiency and high-quality execution.

• Monitor team performance and ensure adherence to company standards and safety protocols.

• Oversee the setup of casino-themed events, including gaming tables (e.g., blackjack, poker, roulette), lighting, and décor, ensuring a polished and immersive experience.

• Plan and manage the installation of large inflatable attractions, carnival games, and outdoor interactive experiences during warmer months.

• Act as the primary point of contact for clients and vendors during seasonal events, addressing any last-minute changes or special requests.

• Supervise real-time event operations, ensuring all interactive and gaming experiences run smoothly.

• Troubleshoot technical or logistical issues on-site, including inflatables, lighting, or casino equipment malfunctions.

• Ensure team members follow safety and operational guidelines, especially when handling large equipment or managing outdoor installations.

• Ensure all equipment is cleaned, tested, and properly stored after each event.

• Communicate updates and progress to clients during events, addressing any concerns promptly.

• Conduct pre-event safety inspections of inflatables and other interactive experiences.

Zany Brainy (2002-2003)

Store Associate

Responsibilities included:

• Greet customers warmly and create an engaging, educational shopping experience.

• Assist customers in selecting science kits, educational toys, books, and learning tools tailored to their interests or age groups.

• Promote special offers, loyalty programs, and in-store workshops or events.

• Stock shelves and displays with educational materials, science kits, and merchandise.

• Ensure product displays are visually appealing and organized by category or theme.

• Unpack, label, and organize new merchandise deliveries.

• Operate the cash register to process purchases.

• Handle cash, credit card transactions, and provide accurate change.

• Maintain a clean, organized, and inviting store environment.

• Adhere to store policies and safety procedures, including proper handling of potentially hazardous demonstration materials.

• Provide present wrapping and gifting support.

• Work collaboratively with team members to meet sales goals and ensure smooth operations.

• Resolve customer inquiries, concerns, or complaints promptly and professionally.

• Provide personalized recommendations based on customers’ learning goals or gift needs.

• Engage with children and families to create a fun, hands-on shopping experience.

• Build and maintain relationships with customers to encourage repeat business and brand loyalty.

Achievements included:

• Received multiple awards for top sales/exceeding sales goals

Event Services America INC/Contemporary Services Company, Coral Sky Amphitheater (2001)

Food Services Team Member

Responsibilities included:

• Prepare and set up catering stations for performers, crew, and VIP guests.

• Ensure meals are ready on time to accommodate performers’ schedules and concert timelines.

• Assemble and present high-quality, visually appealing platters and buffets for VIP areas.

• Restock food and beverage stations during the event, ensuring availability of refreshments.

• Provide catering services in green rooms and backstage areas for artists and their teams.

• Follow detailed catering riders to ensure performers' specific dietary needs and preferences are met.

• Monitor and maintain cleanliness and organization of backstage food and beverage setups.

• Communicate with production staff to coordinate meal delivery or replenishment as needed.

• Serve food and beverages in VIP areas, ensuring a luxurious and professional experience.

• Address VIP guests’ special requests and dietary accommodations.

• Monitor the flow of food and drink in VIP lounges to prevent shortages or delays.

• Maintain strict adherence to food safety standards, including temperature control and sanitation.

• Regularly clean and sanitize food prep areas, utensils, and serving stations.

• Handle all food and beverage items with care to ensure compliance with health codes and venue policies.

• Collaborate with chefs, bartenders, servers, and production staff to ensure seamless catering operations.

• Support the catering manager in managing the timeline and logistics for meal service during events.

• Transport food, drinks, and catering supplies between kitchens, prep areas, and event spaces.

• Adapt to high-energy, fast-paced environments during peak event hours.

• Provide exceptional service to high-profile clients, artists, and VIPs with discretion and professionalism.

• Insure catering services align with the unique atmosphere and standards of a concert venue experience.

Restoration Hardware (2001)

Stock Clerk

Responsibilities included:

• Receive, unload, and inspect incoming shipments for accuracy and damages.

• Organize and stock shelves with merchandise, ensuring proper placement and labeling.

• Monitor inventory levels and notify supervisors of low-stock items or discrepancies.

• Perform regular stock counts and assist in inventory audits.

• Keep the stockroom clean, organized, and accessible.

• Label and store products in designated areas to maintain efficient inventory flow.

• Work with the management team to prioritize and execute stock replenishment tasks.

• Participate in unloading trucks and organizing backstock.

Vermont Bread Company (2001)

Bread Factory Employee

Responsibilities included:

• Operate and monitor bread-making machinery, including mixers, ovens, and slicers.

• Ensure the dough meets required quality standards for texture, consistency, and weight.

• Inspect finished bread for quality and consistency before packaging.

• Operate packaging machinery to wrap, seal, and label bread products.

• Clean and sanitize production equipment and workstations to meet health and safety standards.

• Adhere to all hygiene and safety protocols, including wearing appropriate personal protective equipment (PPE).

• Assist with loading and unloading deliveries of raw materials and finished products.

• Prepare and organize finished products for delivery or shipping to customers.

• Collaborate with team members across departments to ensure smooth workflow and efficient production.

Regal Cinemas (1998)

Concessions

Responsibilities included:

• Greet customers warmly and provide a friendly, welcoming experience.

• Take and process food and beverage orders accurately and efficiently.

• Address customer inquiries about menu items, promotions, and theater policies.

• Prepare and serve concession items, including popcorn, beverages, candy, and other snacks.

• Follow food safety and hygiene standards during preparation and handling.

• Restock concession items to ensure availability throughout shifts.

• Operate the cash register to process payments.

• Handle cash, credit card transactions, and provide accurate change.

• Balance the cash drawer at the end of shifts and report discrepancies.

• Keep the concession area clean and organized, including countertops, equipment, and storage areas.

• Dispose of trash and maintain cleanliness in customer-facing areas.

• Promote and upsell theater loyalty programs, combo deals, or special offers.

• Adhere to all company policies and safety regulations.

Marlboro College, Work Study Program (1998-2001)

Cleaning Crew Supervisor

Responsibilities included:

• Supervise and coordinate the daily activities of the cleaning staff.

• Assign tasks and ensure even distribution of workloads among team members.

• Inspect work areas to ensure cleaning tasks are completed to company and client standards.

• Monitor and maintain inventory of cleaning supplies and equipment.

• Enforce adherence to health, safety, and sanitation standards.

• Maintain strong relationships with clients, addressing their needs and concerns.

• Prepare and submit reports on cleaning activities, staff performance, and inventory usage.