Overview
After years of working in other kitchens and a stint as a personal chef, Jen found herself ready to fulfill her childhood dream of owning her own small cafe. Both the physical space and the brand had to feel cozy, local, and like the family operation that it is.
After creating a logo concept and color pallet that leveraged the warmth of earth tones to imbue their materials with a vintage, farm table feeling, we illustrated a number of “food friends” that can be used on signage, cups & glasses, table numbers, t-shirts, an award-winning menu and anything else that needs a little extra character. We also created a number of mailers and coupons for various events and promotions.
In 2022 our characters and printed materials won 8 design awards.
My Roll
Creative & strategic leadership
Wireframes & concepts
Copywriting
Marketing strategy & support
Interior design direction (and implementation)
Project & client relationship management
Jen Howard, Owner
“HOLY CRAP THIS THING IS FUCKING BEAUTIFUL! Seriously floored, why the hell have I been using that other thing for so long.”
Gallery
2022 Leo's Table Radio Ad
Responding To Online Reviews
In addition to creating response to some specific, negative reviews they received, I created a number of “generic” responses that can just be posted when people just rate the restaurant.
If Someone Leaves A Positive Review
Thanks so much for your kind words! We’re so glad you enjoyed your experience at Leo’s!
What a lovely thing to say–thanks so much! We hope to see you again!
YAY! We’re so glad you enjoyed your experience with us. Thanks for the kind review.
Thanks for the terrific review! Please come back and see us again!
If Someone Leaves A Meh/Middle Of The Road Review
Bummer. We’re sad to hear that you didn’t love your experience with us. Please feel free to reach out [email] with more detail and we’ll try to make it right.
Oh no! We never like to hear that a customer had a negative experience, but we always want to make it right. Let us know what would make you smile.
Sorry you weren’t thrilled about your experience with us, let us know if there’s something we can do to make your day.
If Someone Leaves A Negative Review
NOTE: this only applies if they don’t write anything OR if they write something that isn’t really addressable (e.g. “Food tasted bad.”)
We’re sorry that you didn’t love your experience with us. Please feel free to reach out [email] with more detail and we’ll try to make it right.